Emerson Bowling Lanes of Parkersburg, is the largest bowling center in West Virginia. This business has been a great entertainment spot for years. I remember spending so many of my weekends and summers off from school bowling with my friends and family. A lot of my classmates when I was in elementary school had their birthday parties at Emerson. It’s been known and loved in this area for as long as I can remember. Various age groups participate in bowling depending on the day of the week and the event. Open bowling on afternoon weekends attract a lot of families with young children, while cosmic bowling on Friday and Saturday nights tend to bring in a younger crowd. They also have bowling leagues that are typically a group of older people.
It’s clear that Emerson Lanes does not have a specific social media plan. They are very limited in social media use, being as they are really only active on Facebook. It seems that they really only post what and when they want. Although Emerson Lanes is already well known and liked in the area, I think a good social media plan could attract more customers and really bump up their business.
Currently, Emerson Lanes’ most active social media platform is Facebook. (https://www.facebook.com/emersonlanes?fref=ts) They usually post every few days or at least each week. It seems they post at different times during the day, advertising different events, or just encouraging people to go bowling on a rainy day. The most recent event they advertised on Facebook was Women bowling with Wine. This event lasted for about a month and a half, starting October 20th and ending on December 8th. They listed the starting time, 7 p.m., and the rules: Three women per team, and two bottles of wine per night of bowling. Some other events Facebook was used to advertise were Kids league, Fall league, cosmic bowling, and the School’s out special, which gives two free games a day until August 31st. Emerson Lanes uses their page to post their hours on holidays and closings due to bad weather conditions. Emerson Lanes has 2,333 likes and 4.3 of 5 stars on Facebook.
Emerson Lanes does have a Twitter page (https://twitter.com/EmersonLanes) but uses it very inactively. Their first tweet was in May of 2013, asking for retweets and followers, and tweeting the starting time for cosmic bowling. They never attracted many followers, and seemed to gradually drop off of Twitter. Their last tweet was in March of 2014. They have 27 tweets total, follow 16 people, have only 8 followers.
Emerson lanes has its own website (http://emersonlanes.com/) which is very simple and easy to use. The site has information on times, events, and and services. This includes, open bowling, leagues, cosmic bowling, youth bowling, The Pub located inside of the bowling alley, tournaments the Pro shop, birthday parties, corporate parties, the snack bar, and information about remodeling. The site also lists contact information and the name of the businesses’ general manager. They also have listed a “contact us” link where you can leave your name, address, and phone number to request information about the business. The site has a list of prices for shoes, time and game rates. Their are pre-planned birthday party options on the site as well.
Social Media Objectives:
- Get up to 3,000 likes on Facebook in 6 months
- Create hashtag on twitter and get people talking about the business
- Create an Instagram